News Release Details

Wi-LAN Names GPC Agency of Record


GPC's High Tech Practice to Provide International Public Relations to Leading Wireless Firm

Calgary, Alberta
August 25, 2000

Wi-LAN (TSE: WIN), a leading developer, manufacturer and licenser of wireless data communications products and technology, has today announced GPC Communications as its public relations agency of record.

Effective immediately, GPC Communications will work with the internal Wi-LAN team to facilitate the company's international public relations activities, in order to help the company gain a competitive advantage within the North American and European wireless markets.

"Wi-LAN needed an agency with proven experience in strategic international public relations for high tech companies," said Wanda Posehn, Vice President of Marketing, Wi-LAN.  "GPC is known for its ability to deliver global results to its clients, helping to increase brand awareness and speed to market."

"We are extremely honored to add Wi-LAN to our growing list of exceptional high technology clients. This is a very significant win due to Calgary's emerging status as the 'wireless valley,'" said Shauna MacDonald, GPC high technology practice leader, Calgary. "GPC will provide support to the internal team at Wi-LAN to implement and execute strategic public and investor relations to help the company gain a competitive advantage within the global wireless marketplace."

About GPC:
GPC High Tech designs and executes strategies so our clients can strengthen their relationships and reputations with key audiences, including investors, media, government, business, employees, customers and community stakeholders. Through a network of our 30 offices in 15 countries, GPC High Tech combines international perspective with local knowledge. This combination enables us to help clients achieve positive outcomes in the markets that matter to them. GPC's 400-plus consultants around the world provide expertise in a range of industry sectors, helping clients advance their interests with the many audiences who impact their business. 

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